Campbells become inaugural members of Australia's First Families of Wine

“As pioneers of fine wine in the Rutherglen region, we at Campbells have a deep rooted commitment to the Australian Wine Industry and are pleased to join the other members of Australia’s First Families of Wine to take the message of the heart and soul of Australian wine to the world”.

The inaugural members of the AFFW which was launched in Sydney in late August are:

• Brown Brothers (Victoria)
• Campbells (Victoria)
• d’Arenberg (South Australia)
• De Bortoli (NSW)
• Henschke (South Australia)
• Howard Park (Western Australia)
• Jim Barry (South Australia)
• McWilliam’s (NSW)
• Tahbilk (Victoria)
• Taylors (South Australia)
• Tyrrell’s (NSW)
• Yalumba (South Australia)

As 12 of the nation’s most famous names in wine, the AFFW will work to engage consumers, retailers, restaurateurs and industry members across the globe about the real character and characters of Australian wine. The collective 12 represent Australian regions across four states, together they own more than 5,500 hectares of Australia’s finest vineyards and have over 1200 years of winemaking experience under their belts.

Paul Henry, General Manager Market Development of the Australian Wine and Brandy Corporation, believes the initiative is positive for the wineries involved and for Australian wine in general.

The AFFW will pursue their individual business goals with the shared purpose of being a part of a strong collective. The group will gather together on occasions throughout the world to show the spirit of Australian winemaking is alive and well, indeed thriving as never before. Each winery represents a special place in the Australian wine echelon and makes a range of wines of character and personality – whether they be great value varietals or single vineyard icons. Equally each family understands its responsibility to defend and promote Australia’s pre-eminent place in the world of wine and their own custodianship of some of Australian wine’s “sacred sites”.

James Halliday, Australia’s leading wine authority said of the new group: “The challenges for Australia are clear enough. What Australia’s First Families of Wine can and will do is turn words into actions, ambitions into concrete results.” The new AFFW logo will adorn selected bottles of each winery’s best known wines and the group plans to launch into the European market in May 2010.

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